Swainsonwho was the first woman to hold a management position with Ward & Co.was arguably just as instrumental to the companys recovery as Avery or FDR. Order as much of anything as you wish, Ward writes in the intro to the 1875 catalogue, and you will be charged only in proportion to our quotations. Rack "Spices" L-51 VGC Holder (#334739709291) See all feedback. . and D.S.E.A. Eclipsed only by its longtime crosstown nemesis Sears, Roebuck & Co., the firm of Montgomery Ward & Co. was one of the uber-giants of 20th century American retaila pioneer of mail-order merchandising that built up an equivalent brick-and-mortar empire, only to gradually collapse under its own unsustainable weight. Gray writes from Mount Vernon, Ohio. Learn more Rating overview His name was Art Quentin back in the 1940s if not earlier. Thanks toQuestionProfor providing usfree survey templatesfor running multiple types of surveys. Ferdinand the Bull has a competitor, announced an article in the December 10, 1939 edition of the Sedalia Democrat (a small newspaper in Missouri). The tower carries a gilded statue entitled The Spirit of Progress., [Opened in 1929, the former Montgomery Ward Administration Building at 758 N. Larrabee Street is still standing today, and still features the Spirit of Progress sculpture at the top of its tower (this was a new version of a similar sculpture that had topped the old Ward tower on Michigan Ave. Copywriter Robert May likely was looking out of a window in this building in 1939 when he saw fog rolling in off the lake and pondered a hero reindeer with a red shiny nose.]. Congress of Industrial Organizations (Oakland), Patents: Brake for Extensible Gas Fixtures, Patents: Centifugal Separating Washing Apparatus, Patents: Combination Range and Hot Water Heater, Patents: Design Patents Owned by Montgomery Ward, Patents: Shipping Package and Holder for Garments, Patents: Tractor for Garden Cultivators and Other Implements, Price Control: Civilian Production Adminstration, Price Control: Defense Production of 1950 with Explanation, Price Control: Food Distribution Administration, Price Control: General Maximum Price Regulation, Price Control: Highest Price Line Limitation, and Amendmet Thereof, Legislative History, Price Control: Office of Emergency Management, Price Control: Office of Production Management, Price Control: Price Control in a Defense Economy, Price Control: Retail Ceiling Prices for Certain Apparel and House Furnishings, Price Control: Solid Fuels Administration for War, Price Control: United States of America Chamber of Commerce Referendum Number 75, Properties Owned by Aaron Ward Family - Abstracts of Title, Properties Owned by Montgomery Ward - Lists, Public Relations: Announcement of Decision to Halt Catalog Operations, Public Relations: Catalog - House Employee Move, Public Relations: Catalog - Golden Anniversary, Public Relations: Conversion of Chicago Avenue Catalog House, Public Relations: Conversion of Sixteen Retail Stores to Jefferson Ward, Public Relations: Fashion - Fall and Winter, Public Relations: Fashion - New Fashion Focus-Summer, Public Relations: Fashion - Rita Writes from Paris, Public Relations: Fashion - Western Release, Public Relations: Fashion - Women's Boots, Public Relations: Five Hundred Dollar Room, Public Relations: Furniture of the Future, Public Relations: Harms, Carol J. While making a measly salary as a copywriter, May had at least developed a reputation in the office for his funny poems and limericks, and thus he was called upon, in January of 1939, to start brainstorming a kids book for the following Christmassomething to replace the expensive holiday coloring books that Ward had been buying from other dealers. Congress of Industrial Organizations (Fort Worth), National War Labor Board: U.R.W. The selection grew from the first three barns offered in 1910 to more than 30 different styles, sizes, and floor plans in the 1930s. Montgomery Ward Catalogs 1980s (B) Vintage. This item ships free to the US. . Note: If you'd rather not fill out this form, or the form isn't working for you, you can also order a free catalog by calling Montgomery Ward at 1-877-784-2836 or by emailing the company. It was used on a small Ayrshire Grade B dairy, but it had stood unused for many years. Aaron Ward proved a low-key, highly effective copywriterthe greatest who had ever appealed to farmers, author Cecil C. Hoge wrote in his 1988 book, The First Hundred Years are the Toughest: What We Can Learn About the Century of Competition Between Sears and Wards. hopefully distinct from Sears, JCPenney, or anyone else. . CHM, ICHi-092917. At over 600 pages, it offers thousands of items. After several years of working as a traveling salesman among rural customers. Search our website to find what youre looking for. Stereoscopes heres a link to my post on those. In 1889, the same year Ward and Thorne finally opted to incorporate the business, the firm topped the $2 million sales mark for the first time and commissioned a new eight-story headquarters on a prime plot along Michigan Avenue. But what could a little reindeer teach children?, Outside the fog swirled in from Lake Michigan, dimming the street lights,, Light . The closing of Wards ends 128 years, not only of service to customers but of service through civic affairs., the hundreds of tutors Wards and its employees supplied to Cabrini-Green residents for more than 30 years, or the tens of thousands of coats that Wards supplied to the less fortunate. . That would be fantastic to see! Today, the company remains active primarily in e-commerce, with its rights having been acquired by a holding company. In an action typical of the time period, Montgomery Ward merged with the Container Corporation of America in 1968, and seven years later, the Mobil Corporation took a controlling interest. Comparatively, other mail order services up to this point were either industry/trade specific or for an elite customer base. It issued its final mail-order catalog in 1985, and just over a decade later in 1997 it would file for bankruptcy, closing all its remaining brick-and-mortar stores shortly thereafter. A farmer would make his choice of barn plans from a catalog like Sears The Book of Barns or Modern Farm Buildings. It also meant freedom from staunch traditions. Low in stock. OffbeatAvenue. The companys arguably out-of-control growthhighlighted by a peak fleet of 556 retail stores in 1930left it unsurprisingly vulnerable to huge losses as the Depression set in. By the time the company fully relocated to the riverfront plant in 1910, its annual profits had topped the million dollar mark for the first time, and its daily operations were largely handled by the five sons of Wards old business partner George Thorne. 148 cubic feet (331 boxes) + microfilm + artifacts. Tea gowns, yards of flannel and pillow-case lace, stereoscopes, books of gospel hymns, the New . Mail-order barns popular in early 20th century, Gray writes from Mount Vernon, Ohio. Montgomery Ward Catalog, 1928 Dates Created: 1928 Conditions Governing Access This collection is open for research. For all its associations with holiday cheer, Rudolph really was a shining lightpun intendedduring a dark time both for its author and the country. All roof paraphernalia enclosed and architecturally treated. . I made an account just to say this was a wonderful resource. City of Chicago, wards 1 and 2 199. Orders from the retail stores and catalog order offices have totaled 2,400,000 copies, and, according to the company, teachers and psychologists are calling it a perfect Christmas book for children. . . Catalogue No. I think there is not another man in Chicago who would have spent the money I have spent in this fight with certainty that even gratitude would be denied as interest, Ward said in 1909, noting that he fought for the poor people of Chicago, not the millionaires. Montgomery Ward & Co., American e-commerce company that offers such general merchandise as furniture, tools, home appliances, and clothing. Very Good condition. Considering Ward a threat, they sometimes publicly burned his catalog. If you could spend another fifteen or twenty-three dollars, you could buy a treadmill to attach to the churns crank and put your sheep, goat or one or two dogs walking on it, and theyd churn the butter. The latest styles: those little hats women wore, with lots of bows on them. Given the income tax rate in 1960 was 90% for the top bracket, I'm ok with the ~3-5% increase in sales tax. . Sales Catalog, Fall & Winter, 1894 / front, Montgomery Ward & Co. . CHM, ICHi-173785. Tweet 1980 Montgomery Ward Fall Winter Catalog Catalogs & Wishbooks christmas.musetechnical.com 1880; Shooting & Fishing Magazine - 1888; Montgomery Ward - 1895; Winchester - 1897; Deutsche Waffenfabrik - 1910; Ithaca - 1910; and others. Avery, Sewell L. (Sewell Lee), 1873-1960. Capture a web page as it appears now for use as a trusted citation in the future. Its less recognizable, as the addition of four floors to the lower portion of the building, followed by the removal of the top pyramid portion, proved a considerable facelift. Clear views across the park would be sustained, and appreciated, for the next century, and Aaron Ward would be remembered for his role in making it happeneven if nobody was giving him credit for anything in his own time. Montgomery Ward, the nationwide catalog sales company known as Ward's, was founded by Aaron Montgomery Ward and his partner and brother-in-law George R. Thorne in 1872. Earlier in the 1930s, Avery also oversaw the hiring of Anne Swainson as the director of the companys new Bureau of Design. Below is information about the digital catalog if you'd rather go that route. Over the years, the brand has consolidated into focusing mostly on furniture and home items with a vibrant online storefront and direct mail catalog focusing on very affordable home goods. "In the first few years, the business was not well received by rural retailers. Gratefully I buried myself in the writing. This new generation, coming up in the days of Teddy Roosevelt and his Square Deal, launched a campaign to further distinguish Ward & Co. from what they saw as its sleazy, underhanded competition over at Searsthe company that was now regularly winning the mail order wars. Extent From the Collection: 10.35 Linear Feet Language of Materials From the Collection: English Collapse All Creator From the Collection: Adams Ephemera Collection (John and Jane Adams Ephemera Collection) (Person) The researcher assumes full responsibility for observing all copyright, Montgomery Ward Catalogue of 1895. In writing your name and address, do not endeavor to show us a sample of spread-eagle, but rather affect the simple, plain and perfectly legible signature of John Hancock.. A force of 300 to 500 young ladies do nothing but open the mail and enter the orders. The order was placed with a down payment. That kind of principle cant be beaten., [Many big stores rolled into one lie in your lap as you read this, read the intro to the 1916 Ward catalogue], [The shipping rooms of the Chicago Avenue complex, circa 1920]. Click any thumbnail below to open full size image in a new browser tab. May, who was ethnically Jewish but non-religious, decided he would cast his Christmas reindeer as an underdog like himselfa loser, yet triumphant in the end. Sitting in his office in the Montgomery Ward administration building at 758 N. Larrabee Street, May pondered his reindeer character (who was very nearly named Reginald)and how it might find its way to joining Santas famous team of sleigh pullers. We attend to the mail order business alone. He took the fear out of dealing by mail., and you will be charged only in proportion to our quotations. As mentioned earlier, it was Avery who uncharacteristically agreed to sign over 100% of the rights to Rudolph the Red-Nosed Reindeer to the copywriter who created it, Robert May. A farmer would make his choice of barn plans from a catalog like Sears' The Book of Barns or Modern Farm Buildings. Immediately upon the appearance of a new vogue, it is designed in Montgomery Ward stores and will be sent at once to Henderson and Evansville, as well as other stores of the Montgomery Ward chain., depended, ultimately, on Anne Swainsons winning the buyers confidence, persuading them of the value of better design on the market, and in the management of a business like Wards. Montgomery Ward GNB12894A parts in stock. Montgomery Ward was the name of two historically distinct American retail enterprises. Employees: 60,000. Number, American Heritage Center, University of Wyoming. For many centuries, things remained unchanged in the building trades. Montgomery Ward's was founded in 1872 by Aaron Montgomery Ward (1844-1913) at the corner of Clark Street and Kinzie Street in Chicago, Illinois. Montgomery Ward is the legacy of over 140 year old catalog and department store. ], The Montgomery Ward & Co. plan of retailing all kinds of goods around the world has extended the name of Chicago into every civilized land. The Factor's Almanac, by James Talcott, Inc. The Field Museum, originally proposed for the center of Grant Park, was eventually built just south of the park near the Illinois Central Depot, and the use of landfill helped spring the larger museum campus around it.]. Click the image below to flip though the entire 1939 Rudolph booklet: [Ward catalogues No. And yet, the simple underdog story (or under-deer story, I guess) penned by Ward copywriter Robert L. May instantly gained traction that first December. Although unfortunately the closest location to us is not in business anymore, one of the retail branches of Montgomery Ward used to be located in Portland. Click any thumbnail below to open full size image in a new browser tab. . It was a brief, early crossing of paths for two legendary names of Chicago commerce, as the 22 year-old Ward took notes from the innovative practices of 31 year-old Fieldthe mastermind of the modern department store. I called Barbara and her grandparents into the living room and read it to them. 1864), whod started working in the catalog department way back in the 1880s, was now company president; Charles H. Thorne (b. Your email address will not be published. We carry the goods in stock and are the only firm who can honestly say so. Aaron Montgomery Ward used his fortune to sue the city of Chicago twice to remove and prevent structures in Grant Park, shown below, a lovely park between the skyscrapers and the lake. 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